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Men Therapy Toronto
Former Kijiji Exec launches counselling services for men in Toronto

Former Kijiji Exec launches counselling services for men in Toronto

Men Therapy Toronto responds to the growing need in men’s mental health.

Toronto, Ontario – February 2016

On February 28, 2005, Eric Pierni sat in his office at the corner of Yonge and St. Clair and placed the first ever classified ad on Kijiji Canada as the small startup team of three embarked on the process of building what has now become one of the largest websites in Canada. A little over a decade later and just a few blocks north in the Yonge and Eglinton area he is once again in startup mode but this time on his own and tackling an issue that has been far too long ignored.

Men’s mental health is a topic that comes in and out of vogue. However, the data is clearly pointing to the fact that the issue is on the rise as more men are now aware of the fact that they may be struggling emotionally then possibly ever before in our history. Men Therapy Toronto was created specifically as a counselling service for men focused on the nuances of men’s mental health.

“At times there is something quite powerful and also intimating for a man to be working together with a male therapist. Men need to know that they are not alone with their emotional struggles and that there are other strong men who have gone through similar struggles and are now poised to help. Shame is a powerful force particularly among men and it often keeps them from reaching out for help.” says founder and therapist at Men Therapy Toronto, Eric Pierni.

Pierni left Kijiji in 2011 and went back to school to earn a Master’s degree is Spiritual Care and Psychotherapy at Wilfrid Laurier University in Waterloo, Ontario. In 2014, as a consultant and executive director he lead the turnaround of a Waterloo, Ontario based counselling centre which has now become the fastest growing in the region.

“Men need men. Healthy and mature masculinity is something we are creating together and it benefits all. It is exciting to be a resource for the men in Toronto who feel they may need help.” says Pierni.

About Men Therapy Toronto

Men Therapy Toronto offers therapy, psychotherapy, coaching and counselling services for men in Toronto, Ontario. Men Therapy Toronto is located at 2300 Yonge Street, Suite 1600 (Yonge and Eglinton). Tel. 647- 677-8281. For more information, please visit

About Eric Pierni

Eric Pierni is founder and owner of Men Therapy Toronto and a therapist. Master’s graduate from Wilfrid Laurier University he is also the executive director of the Delton Glebe Counselling Centre in Waterloo, Ontario. Prior to Men Therapy Toronto he was part of the three member team that launched the Kijiji Canada classifieds business where he held various executive positions. To contact Eric Pierni:

Eric Pierni

Eric Pierni CSAT RP is a Registered Psychotherapist (RP), Certified Sex Addiction Therapist (CSAT) | Founder of Men Therapy Toronto | Counselling Services for Men specializing in therapy and psychotherapy for men in Toronto, Ontario (GTA). Offices are located in the midtown (Yonge & Eglinton) area of Toronto.